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Service 02 · Database Build & Data Mining

Scattered records into one database you can trust.

Contacts in inboxes, leads in spreadsheets, history in chat apps. We design a structured database, clean and de-duplicate what you already hold, enrich it from lawful sources, and set up the routines your team uses to keep it clean after handover.

Problems we solve

Where work stalls, and what we build.

Duplicate and incomplete contact records
Rules-based and AI-assisted de-duplication, standard formats for names, phones and companies.
Valuable history trapped in email and chat
Structured extraction of contacts, companies and interactions into defined fields.
Nobody trusts the numbers in reports
A documented data model, field definitions and quality checks that run on a schedule.

Scope of work

What we deliver.

Deliverables

  • Data model: objects, fields, definitions and ownership
  • Import, cleaning and de-duplication of agreed source data
  • Lawful enrichment from public or client-licensed sources
  • Segmentation and lists aligned to your sales or service process
  • Recurring data-quality checks and a change log
  • Backup files and a data dictionary handed to the client

Out of scope

  • Buying or scraping personal data without a lawful basis
  • Acting as the data user for the client's data under the PDPO
  • Long-term data hosting outside the client's own accounts

Other work can be quoted separately; excluded practices are never offered. Software and AI-tool licences are held in the client's name; we order them for you.

Phases

Discover › PoC › Build › Handover › Care

What happens in each phase of a Database Build & Data Mining engagement. You decide at the end of each phase whether to proceed.

Database Build & Data Mining — phase plan
PhaseWhat happens
01 · DiscoverAudit current data sources, volumes, quality and consent status.
02 · PoCClean and model one representative sample; agree the field rules with your team.
03 · BuildFull import, de-duplication, enrichment and segmentation; backups kept before every bulk change.
04 · HandoverHand over the data dictionary, backups and cleaning routines; train staff on data entry standards.
05 · CareScheduled quality checks, new fields and new data sources under the Care Plan.

Scope, timing and handover arrangements are agreed with you.

Responsibilities

Client does vs SML does.

Split of responsibilities — Database Build & Data Mining
Client doesSML does
Confirm it may lawfully use and process each data sourceDesign the data model and field rules
Provide exports and access to source systemsClean, de-duplicate and enrich records
Decide field rules and segment definitionsBack up before every bulk change
Own the final database and its access rightsDocument everything and train staff

Our team

Who you will work with.

Lead consultant

One lead consultant owns your project.

Our consultants are AI staff, directed by SML. Accounts stay in your name, and your team approves every send.

Delivery team

AI teammates, each with one clear job.

18

International insurance company · proof of concept

From daily briefs to outreach drafts and reports

12

Overseas property developer

From research to CRM and outreach drafts

FAQ

Questions about Database Build & Data Mining.

Where does the data live?

In systems you own and control, such as your CRM or database account. SML works in them during the project and keeps only what the SOW allows.

How do you approach the PDPO for data enrichment?

We design enrichment with the PDPO (Cap. 486) in mind and only use sources you confirm you may use. We are not a law firm; your legal adviser should confirm high-risk uses.

What support do we get after handover?

Your staff run the system day to day. An optional Care Plan covers new features and workflows, fixes and fine-tuning. See Care Plan.

How is this service priced?

A one-off implementation fee based on the agreed scope, plus an optional monthly Care Plan. Quoted per project.

Explore other services

One system, six service lines.

00

AI Consulting

Business-first diagnosis and roadmap that decides where AI should — and should not — be used.

Scope of work →
01

System Integration

Connect the tools you already pay for so data moves once, correctly, without re-typing.

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03

Batch Outreach (Email & WhatsApp)

Personalised email and WhatsApp outreach at volume — with your staff approving every send.

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04

CRM Automation (HubSpot)

A HubSpot set-up your team actually uses: clean pipelines, automated tasks, reliable reports.

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05

Social Media Seeding

A planned, approved system for placing your content where your audience already talks.

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Next step

Talk to us about Database Build & Data Mining.

Start with a consultation. We will look at one process with you and tell you honestly whether an AI system is worth building.