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Service 05 · Social Media Seeding
Content placed where your audience already talks.
We build a seeding system: a content calendar, AI-assisted drafts in your brand voice, a list of relevant channels and communities, and an approval queue so your team signs off every post before it goes live.
Problems we solve
Where work stalls, and what we build.
Scope of work
What we deliver.
Deliverables
- Channel and community map per audience segment
- Content calendar and post templates in your brand voice
- AI-assisted drafting with brand-voice checks
- Approval queue — no post goes live without client sign-off
- Disclosure rules for any paid or partner placement
- Monthly performance summary format
Out of scope
- Fake accounts, bought engagement or undisclosed paid posts
- Paid-ads buying unless scoped separately
- Guaranteed reach, followers or sales
Other work can be quoted separately; excluded practices are never offered. Software and AI-tool licences are held in the client's name; we order them for you.
Phases
Discover › PoC › Build › Handover › Care
What happens in each phase of a Social Media Seeding engagement. You decide at the end of each phase whether to proceed.
| Phase | What happens |
|---|---|
| 01 · Discover | Agree audiences, platforms, brand voice and disclosure rules. |
| 02 · PoC | Seed one channel for a short trial period with approved posts. |
| 03 · Build | Build the full calendar, templates, channel map and tracking. |
| 04 · Handover | Train your team on drafting, approval and posting; confirm all accounts sit with you. |
| 05 · Care | Calendar refreshes, new channels and voice tuning under the Care Plan. |
Scope, timing and handover arrangements are agreed with you.
Responsibilities
Client does vs SML does.
| Client does | SML does |
|---|---|
| Own all social accounts and pages | Map channels and communities |
| Approve every post and placement | Build calendar, templates and drafting workflow |
| Provide brand guidelines and product facts | Set approval and disclosure rules |
| Pay any platform or partner fees directly | Train the team and hand over |
Our team
Who you will work with.
Lead consultant
One lead consultant owns your project.
Our consultants are AI staff, directed by SML. Accounts stay in your name, and your team approves every send.
Delivery team
AI teammates, each with one clear job.
International insurance company · proof of concept
From daily briefs to outreach drafts and reports
Overseas property developer
From research to CRM and outreach drafts
Client example
Testimonial coming soon.
A Social Media Seeding example is on its way. Until then: drafts in your voice, your accounts, your team approves every post.
FAQ
Questions about Social Media Seeding.
Which platforms do you cover?
Platforms are agreed in the scope for each engagement. Common starting points are Instagram, LinkedIn, Facebook, Xiaohongshu, Threads and X.
Will you post as us?
No. Your staff approve and publish each post from accounts you own.
What support do we get after handover?
Your staff run the system day to day. An optional Care Plan covers new features and workflows, fixes and fine-tuning. See Care Plan.
How is this service priced?
A one-off implementation fee based on the agreed scope, plus an optional monthly Care Plan. Quoted per project.
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Talk to us about Social Media Seeding.
Start with a consultation. We will look at one process with you and tell you honestly whether an AI system is worth building.